Every summer, Driscoll’s sources from local farms but still loses ground to competitors who are simply perceived as "more local." We needed to close this perception gap.
Strawberry picking is a quintessential summer experience that most Torontonians never get to have.
Bring the joy of berry picking to the city by creating two key activations to transform a brand perception problem into an unexpected tangible experience.
1.Set up a handful of retro-fitted arcade claw machines in grocery stores.
2.Participants activate the claw through the QR code then grab a plastic berry, each with a Driscoll's berries coupon.
