Shout

Shout hero mobileShout hero

Shout

Challenge:

Shout Wipe and Go’s suffer from low awareness and therefore, are not top-of-mind when stains occur.

Insight:

Unlike their competitor Tide-to-Go, Wipe & Go's come in similar packages as the products that create stains.

Idea:

Let's make Shout an indispensable part of the ballpark experience with Wipe & Go dispensers, cleverly disguised in condiment stations at Blue Jays games.

Shout billboard

TargeTted OOH

We'll prime our audience before the games by taking over key OOH placements around the Rogers Centre during the Blue Jays Season.

Shout subway ad

Activation:

Similar to the clean up crews on the field in the 3rd and 6th inning, we’ll have our own crew come up the aisles in the 8th handing out Shout Wipe and Go’s for the fans who need it most.

Shout activation
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